WHAT IS AN SSL CERTIFICATE?
An SSL (Secure Sockets Layer) certificate is a digital passport that encrypts the traffic flowing between a visitorβs browser and your webβserver. Once installed, the site address switches from http:// to https:// and a padlock icon appears in the address bar. The result: data such as passwords, card details or contact forms becomes unreadable to prying eyes.
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MAIN FLAVOURS OF SSL
- DomainβValidated (DV)
β Fastest and cheapest option
β Only proves you control the domain
β Good enough for personal blogs and hobby sites - OrganisationβValidated (OV)
β The issuer checks basic company details in addition to the domain
β Ideal for SME company pages or brochureβstyle corporate sites - Extended Validation (EV)
β Inβdepth vetting of the business, legal status and ownership
β Company name turns up right in the browser bar for maximum credibility
β Favoured by banks, large eβcommerce stores and public institutions - Wildcard Certificates
β One certificate protects unlimited subβdomains (store.example.com, blog.example.com, etc.)
β Costβeffective if your project uses many subβsites
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WHY YOUR HOSTING ACCOUNT REALLY NEEDS SSL
β’ Stronger security
The certificate encrypts every byte of information, keeping customer data safe from interception or tampering.
β’ Better SEO ranking
Googleβs algorithm gives preference to HTTPS pages. Switch to SSL and you stand a better chance of climbing search results.
β’ Trust and conversion boost
Visitors look for the padlock icon before sharing personal details or completing a purchase. No lock, no sale.
β’ Compliance factors
Industries handling sensitive data (finance, health, EU sites under GDPR) often have a legal obligation to use encryption.
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HOW TO DEPLOY AN SSL ON MOST HOSTS
Step 1 β Obtain a certificate
β’ Many hosting providers bundle a free Letβs Encrypt DV certificate with their plans.
β’ For OV or EV, buy through your host or a recognised Certificate Authority.
Step 2 β Install it on the server
β’ Log in to the hosting control panel (cPanel, Plesk, DirectAdmin, etc.).
β’ Look for βSSL/TLSβ, βSecurityβ or a similar menu.
β’ Paste the certificate files (CRT, KEY, CABUNDLE) or let an automated wizard handle it.
Step 3 β Force HTTPS across the site
β’ Update your siteβs base URL to https:// within the CMS or application settings.
β’ Add a 301 redirect in .htaccess (Apache) or the server config (Nginx, LiteSpeed) so every HTTP request jumps to HTTPS.
Step 4 β Keep it renewed
β’ DV certificates from Letβs Encrypt autoβrenew every 60β90 days.
β’ For paid certs, set a calendar reminder well before expiry to avoid the dreaded browser warning.
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CLOSING THOUGHTS
An SSL certificate is no longer an optional extra; it is the baseline for running a reputable, searchβengineβfriendly and legally compliant website. Choose the certificate type that matches your project, install it through your hosting panel, enforce HTTPS everywhere and make renewal automatic. Your visitors β and the search engines β will thank you. π