To ensure full transparency and give you greater control over your personal information, we have created this Privacy Policy (“Policy”). Here, we clearly outline how we (also referred to as “the company,” “we,” or “our team”) collect, use, share, and store your personal data when you visit our website (the “Site”) or communicate with us to access our services.
This Policy applies to all website visitors as well as business representatives with whom we maintain commercial relationships (“you”). Through our Site, we provide informational content about our services, such as technology solution comparisons and reviews. Registration is not required to browse the Site or read our analyses. However, if you wish to leave a comment or review, you will be asked to provide your name and email address. Details of the information we collect are available in Sections 8 and 9 of this Policy.
If you click on links to external sites (such as third-party providers we review), you will be redirected outside of our Site and subject to the external site’s policies. We do not access or process any personal information collected by those third parties.
Please read this Policy carefully so you understand how we handle your data and what rights you have regarding your information. When we mention “Personal Information” or “Personal Data,” we refer to any data that can directly or indirectly identify an individual.
Note: Nothing in this Policy restricts your legal rights under applicable data protection laws.
Key Definitions
- Applicable Laws: Includes the GDPR, CCPA, and other relevant privacy regulations.
- Business Representatives: Individuals from partner companies, such as distributors or strategic partners.
- CCPA: California Consumer Privacy Act.
- GDPR: General Data Protection Regulation of the European Union.
- Users: Individuals visiting, browsing, or interacting with our Site.
- You: Refers to Users, Business Representatives, and anyone interacting with our services.
When We Process Your Personal Information
- When you visit or browse our Site
- When you post comments, write reviews, or interact with our content
- When we use contact information of current or prospective Business Representatives
- When you communicate with us via social media (Instagram, Facebook, Twitter, LinkedIn)
Table of Contents
- What Information We Collect and How We Use It
- How We Protect and Store Your Data
- Who We Share Your Data With
- International Data Transfers
- Your Privacy Rights
- Children’s Data
- Third-Party Links and Interactions
- Log Files
- Analytics and Tracking Tools
- Special Provisions for California Residents
1. What Information Do We Collect and Why?
| Data Type | Purpose | Legal Basis (GDPR) | Third Parties Involved | If Not Provided |
|---|---|---|---|---|
| Cookies, logs, analytics data | Analytics, statistics, marketing | Consent or Legitimate Interest | Google, AWS, Tableau, Snowflake | Possible site navigation errors |
| Name and email address | Posting comments or reviews | Consent | Google, Hosting CDN | Public participation not possible |
| Professional details (name, company, role) | Business communication | Legitimate Interest | Google, CRM, servers | Limited commercial attention |
| Social media profiles | Digital marketing | Consent or Legitimate Interest | Facebook, Twitter, LinkedIn | Limited personalized campaigns |
2. Data Security and Retention
We apply both technical and organizational security measures to prevent unauthorized access, improper modification, or loss of your data. This includes internal controls, data encryption, and secure server protections.
We only retain personal data for as long as necessary to fulfill the purposes outlined or as required by law. After this period, your data will be permanently and securely deleted.
3. Who Do We Share Your Information With?
We do not sell or rent your personal data. We may share it only with trusted third parties who assist us in providing our services, including:
- Technology providers (hosting, analytics, technical support)
- In cases of mergers or acquisitions (corporate changes)
- Public authorities, if required by law or court order
4. International Data Transfers
Your personal information may be processed or stored on servers outside your home country, including in the United States. By using the Site, you agree that such transfers may occur through appropriate legal mechanisms.
5. Your Data Rights
Depending on your location, you may have the following rights:
- Access: Find out what data we hold about you.
- Rectification: Correct inaccurate information.
- Erasure: Request deletion of your data.
- Portability: Obtain a readable copy of your data.
- Objection: Object to certain data uses.
- Restriction: Limit how your data is processed.
To exercise these rights, please contact us via the channels listed at the end of this Policy.
6. Children’s Privacy
We do not knowingly collect personal information from children under 13. If we become aware that such data has been collected, we will take immediate steps to delete it.
7. Third-Party Links and External Services
Our Site may contain links to external sites or services. We are not responsible for their privacy practices, so we advise you to review their policies before sharing any information.
8. Log Files
We automatically gather certain technical information during your visit, such as IP address, browser type, visited pages, and timestamps. This helps us improve Site performance and identify technical issues.
9. Analytics Tools
We use analytics services such as Google Analytics to study user behavior and optimize your experience. These services may use cookies or similar technologies to collect anonymized data.
10. California Residents’ Rights (CCPA)
If you reside in California, you are entitled to additional rights:
- Know what personal information has been collected in the past 12 months
- Find out with whom it has been shared
- Request deletion of your personal data
To exercise these rights, contact us via the channels provided at the end of this Policy.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please reach out via the contact information provided on our Site.